GDME 3: From Likes to Leads: Interact with Customers Online
ইনস্ট্রাক্টর
Raisul Islam Khan
E- Business Consultant
এই কোর্সটি থেকে যা শিখবেন
- Define social media marketing and describe its purpose.
- Describe the benefits of social media marketing.
- Identify the five core pillars of social media marketing: strategy, planning and publishing, listeni
- Understand the difference between paid, owned, and earned social media marketing.
- Describe how social media marketing fits into the marketing funnel.
কোর্সটি সম্পর্কে জানুন
You will study the importance of social media marketing in promoting a business or product. Next, you’ll explore common social media platforms used in digital marketing and how to choose the best platform for a campaign. Then, you’ll discover the five core pillars of social media marketing: strategy, planning and publishing, listening and engagement, analytics and reporting, and paid social media.
কোর্সটি করার পূর্বশর্ত
No Prerequisite
কোর্স সিলেবাস
- Introduction to Course 3
- Course 3 overview
- Helpful resources to get started
- Welcome to week 1
- The benefits of social media marketing
- A day in the life of a product marketing manager
- How do you respond to marketing on social media?
- The five core pillars of social media marketing
- Earned, owned, and paid social media
- Test your knowledge: Understand social media marketing
- The social media marketing funnel
- Wrap-up
- Glossary terms from week 1
- Welcome to week 2
- Define the goals of your social media strategy
- Identify your social media target audience
- Popular social media platforms
- Set up a professional social media profile
- Choose social media platforms for your campaign
- Build your brand identity on social media
- Create brand positioning statements
- Types of content on social media
- How do different content and formats reinforce a brand?
- Use earned, owned, and paid media in social media marketing campaigns
- How to acquire earned media
- How Name Glo acquires earned media
- Test your knowledge: Social media marketing strategies
- Determine the frequency and timing of posts
- Real-time marketing
- Use a social media calendar
- Create a social media calendar
- Activity: Create a social media calendar
- Social media management tools
- Compose and publish posts using Hootsuite
- Activity: Use Hootsuite to create and schedule Tweets
- Use Hootsuite to create and schedule Tweets
- Test your knowledge: Plan and publish content
- Wrap-up
- Glossary terms from week 2
- Welcome to week 3
- The importance of social listening
- Social listening strategies
- How Eat Move Rest improves content with social listening
- Popular social listening tools
- Activity: Use social listening to gain insights
- Test your knowledge: Social listening
- Way of increasing Social media engagement
- How to use YouTube to grow your audience
- Respond to social media users
- Respond to social media comments
- Activity: Respond to customer comments
- How to Increase your followers on Twitter
- Influencer marketing
- Social marketing on mobile
- How to Write for social media
- Develop your brand voice on social media
- Case study: How BLK & Bold found its brand voice
- All About Design engaging content for social media
- Make social media posts accessible
- What is Canva?
- Repurpose content on social media
- Engage a social media audience through storytelling
- Test your knowledge: Compose engaging content
- Wrap-up
- Glossary terms from week 3
- Weekly challenge 3
- Welcome to week 4
- Understand social media analytics
- Metrics to track with social media analytics
- Popular social media analytics tools
- Social testing
- Use social media data to drive marketing strategy
- Jon - How data and social media analytics informs decision-making and strategy
- Activity: Analyze social media performance
- Activity Exemplar: Analyze social media performance
- Test your knowledge: Social media analytics
- Understand social media reports
- Social media reports
- Activity: Report on social media performance
- Activity Exemplar: Report on social media performance
- Present a social media report
- Activity: Report on social media performance
- Activity Exemplar: Report on social media performance
- Test your knowledge: Social media marketing reports and presentations
- Wrap-up
- Glossary terms from week 4
- Weekly challenge 4
- Welcome to week 5
- Benefits of paid social media
- Integrate paid social media into your strategy
- Identify: Social media strategy
- Test your knowledge: Paid ads on social media
- Develop a paid social media strategy
- Ad formats on social media
- Choose social media platforms for your ads
- Remarketing on social media
- Create an effective call to action in your social ad
- Activity: Develop a social media ad campaign
- Activity Exemplar: Develop a social media ad campaign
- Test your knowledge: Target your social advertising
- Components of a paid social media budget
- The cost of advertising on social media
- Social media ad bidding
- Sabrina - Conflict resolution and responding to criticism
- Test your knowledge: Manage a social advertising budget
- Wrap-up
- Glossary terms from week 5
- Weekly challenge 5
